Community profiling is not a new concept for us. In fact, the way in which we have profiled the communities of East Sussex and the City of Brighton & Hove has progressed significantly over the last few years.
A decade or so ago, risk was primarily associated with buildings rather than life risk in the community. The risk was clumped together to form very simplistic, prescriptive 'standards of fire cover'.
More recently, we have sought further ways to enhance its identification of risk within the community in order to pinpoint risk right down to household level.
We have invested in Mosaic Public Sector which provides a comprehensive and detailed understanding of local communities, both in terms of their socio-demographic make-up, but also their lifestyles and behaviours.
This detailed intelligence has been cross-matched with historical dwelling fires to answer questions such as which types of people have the most fires, which types have a greater likelihood of having a fire, where do these types of people live and how can we communicate fire safety messages to them effectively.