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Don’t Drink and Drown

We’re supporting the RLSS  campaign!

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East Sussex Fire & Rescue Service is supporting the RLSS Don’t Drink and Drown campaign which takes place between 3rd and 9th December 2018. 

The Don’t Drink and Drown is a national campaign that warns drinkers to steer clear of walking by or entering water when under the influence of alcohol.

Research indicates that around a quarter of all adult drowning victims have alcohol in their bloodstream. The campaign was launched following a string of tragic student drownings. East Sussex Fire & Rescue Service will be supporting the awareness campaign as part of our on-going commitment to work collaboratively in order to reduce accidental drowning fatalities.

On 7th December we’ll be holding a number of awareness activities along Brighton seafront in conjunction with partner agencies who include the Royal Life Saving Society, RNLI, Coastguard, Brighton University and Resolve Security with the aim of delivering a joint message and keep festive drinkers safe during December 2018.

In conjunction with local bars and clubs who will be displaying Don’t Drink and Drown posters on the back of all bathroom doors and beer mats in their premises, our team will be walking around bars and clubs along the seafront at Brighton talking to drinkers and warning them of the risks of going near water after consuming alcohol.

Water Safety Coordinator, Susan Taylor, said: “We’re really pleased to be supporting the Don’t Drink and Drown campaign. We’ll start the evening with an information point in the Brighton Pier area. Intervention is what’s needed to prevent incidents from occurring, so working in conjunction with our partner agencies, talking to people who might have considered entering the water is a great, friendly way of engage with our target audience.

“Alcohol is particularly prevalent around Christmas so it’s a good time to start thinking about how long alcohol takes to leave your system. Remember if you are considering driving in the morning, you could easily still be over the limit. I would also like to say a special thank you to Red Watch, Hove, for all their on-going help and support.”

Hannah Wiggins-Bettles, RLSS UK Community Drowning Prevention Coordinator for the East Sussex area, added: “People tragically die each year because they’ve entered the water with alcohol in their bloodstream, either deliberately or completely by accident. People under-estimate how alcohol can seriously impede your ability to survive in water.

When walking home from a night out, avoid routes that are alongside water, particularly in the darkness, and always stay with and look out for your friends.

“We want everyone to have a great time over the festive season and our Don’t Drink and Drown campaign gives essential advice to party-goers, to make sure they know how to stay safe when they’re out celebrating.”


Stay Safe


  • Don’t enter the water if you have been drinking
  • Alcohol seriously affects your ability to get yourself out of trouble
  • Look out for your friends, make sure they get home safely
  • Don’t walk home near water, you might fall in

Effects of alcohol on the body


  • Alcohol lowers inhibitions, leading to impaired judgment which means you are more likely to take risks and get into trouble
  • Alcohol limits muscle ability making simple movements much harder
  • Alcohol slows down your reactions making it more difficult to get yourself out of trouble
  • Alcohol numbs the senses particularly sight, sound and touch, making swimming very difficult
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