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Avoid the Fatal Four this Summer!

Date : 11 July 2019


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Summer is here and in anticipation of schools breaking up for the holidays and people planning activities and getaways, we are urging you to avoid the fatal four when driving this Summer.


Fatal four

Did you know that there are four common causes of road accidents in the UK?

1.     Inappropriate speed

  • Speed is one of the main factors in fatal road incidents
  • The risk of death is approximately 4 times higher when a pedestrian is hit at 40mph than at 30mph
  • In 2018, 3121 people were killed or injured in accidents when speeding on UK roads

Click here to watch our hard hitting case study about Lee Reynolds, a 21 year old who died on the roads of East Sussex due to dangerous driving.

Arrive alive and not dead on time


2.    Using a mobile phone whilst driving

  • If you are using a hands-free or handheld mobile phone you will be slower at recognising and reacting to hazards.
  • You are 4 times more likely to be in a crash if you use your phone.
  • Your reaction times are 2 times slower if you text and drive than if you drink drive.   This increases to 3 times if you use a handheld phone.
  • Even careful drivers can be distracted by a call or text – and a split-second lapse in concentration could result in a crash. At 30 mph a car travels 100 feet in 2.3 seconds. 

Click here to watch our short safety message created by graduates from Brighton Film School about the dangerous of distractions whilst driving.

Make the glove compartment your phone compartment


3.     Not wearing a seatbelt

  • In a crash you are twice as likely to die if you don’t wear a seat belt.
  • Drivers and passengers aged 17-34 have the lowest seat belt-wearing rates, combined with the highest accident rate.
  • People are less likely to use seat belts on short or familiar journeys – putting them at serious risk of injury in a crash. 

Click here to watch our case study on Josh who suffered serious head injuries after being involved in a road traffic collision. 

No matter how long the journey is, just belt up!


4.     Drink/drug driving

Do you have a fun summer planned?  Whatever you are up to, remember- if you are prepared to drive under the influence of drink or drugs, prepare to face the consequences.  You could lose your job, your licence, or worse still, your life.

We are supporting Sussex Police’s Drink OR Drive campaign this Summer. 

People in Sussex can text Sussex Police on 65999 with the details of people they suspect of drink or drug-driving, or visit the Operation Crackdown website. 

You can also contact the independent charity Crimestoppers anonymously on 0800 555 111 or report it online. 

If you know someone is driving while over the limit or after taking drugs, call 999.

Have none for the road!

Further information

Click here for more information on road safety and the free courses we offer including Safe Drive, Stay Alive and Biker Down! 

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