09:00 Update - The incident has been scaled down to 6 appliances and crews are cutting away, damping down and clearing up
We are still advising people to avoid the area.
Incident Commander Dan Channon said, "This was a challenging incident due to the complex nature of this old building in a confined part of the town.
"Crews had to work extremely hard in arduous conditions, using breathing apparatus, to bring the fire under control and prevent it from spreading to other properties,"
The cause of the fire is not known at this stage.
As of 7:30 crews continue to deal with a fire in the roof of the George In Rye hotel, High Street Rye.
Eight fire appliances, including the Command Control Unit and Aerial Ladder Platform, are in attendance.
Firefighters are using breathing apparatus to tackle the fire in the four-floor building and we are advising people to avoid the area.
Sussex Control Centre received calls at 04:39 and mobilised crews to the incident.