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East Sussex Fire and Rescue Service - Awards Finalists

Date : 18 March 2021


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iESE Awards Finalist logo

East Sussex Fire and Rescue Service has been named as a finalist in not one, but two categories in the iESE Public Sector Transformation Awards.

These awards are an opportunity to celebrate and share the most innovative practice in transforming local public services.  They focus on recognising organisations which have successfully developed new ways of working and transforming service delivery.

Our GP Practices project is a finalist for the Data Insight category and we are also a finalist for the Fire and Rescue Service of the Year category on the basis of the performance of the GP Practices and Behavioural Insights projects.

Chief Fire Officer Dawn Whittaker said:

“Whilst getting awards for our work is not the major motivator, it is great that the hard work of the teams that have been directly involved in these projects is recognised, it’s also a good way of sharing learning. The most important thing is the real impact these two projects have had on community safety and with 134 fewer admissions to hospital and the lowest ever figure for accidental dwelling fires in 2019, it’s clear these two projects made a real difference. We won’t know till September who the winners are, but in one way it doesn’t matter. We should just all feel justifiable proud that the judging panel chose ESFRS as one of only three finalists in two categories because of the work done to make our communities safer.”

You can see more about our submission here: https://youtu.be/4peSfwGV2Cg   

There will be an Awards Ceremony to announce the Gold, Silver and Bronze winners on Wednesday 8th September.

GP Practices

Our aim is to save lives by reaching the most vulnerable – one way we do this is by visiting homes, offering advice and fitting smoke alarms

We wanted to collaborate with a number of GP Practices to share patient contact details without consent through data sharing agreements.

We offered these patients Home Safety Visits, where fire and other potential causes of injury at home that were likely to lead to an unplanned admission to hospital. 

There were 134 fewer admissions to A&E by the first GP Practice we worked with than may have been expected, a reduction of 11%. Visits to the GP by the patients we contacted also dropped by 60%.

Behavioural insights

At the other end of the spectrum we wanted to reach younger people who also had fires but were far less likely to be injured. We wanted to help ensure that everyone in the area has great nights out – and in – but safely.  We created “Brighton Tribe” – a totally new approach for our service. We offered people living in Brighton all kinds of freebies, vouchers, discounts, and a free monthly prize draw to help them have fun.  All they had to do is sign up to join our Brighton Tribe and agree to receive occasional light-hearted safety-related messages from us.

We saw an increase in awareness of fire safety in the Brighton Tribe group, public engagement with our service has increased and we have changed our other communications.

Most importantly Accidental Dwelling Fires reduced during 2019 (449 in total) compared to 2018 (523 in total).  This is the lowest number ever recorded in East Sussex and Brighton and Hove. Injuries and fatalities were also lower.


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iESE 2021 Awards logo 2021
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