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Quack, quack…The ducks are back with Pride!

Date : 13 July 2022


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It’s the start of Pride season across East Sussex with events taking place in Eastbourne (23 rd July), Brighton (6th/7 th August) and Hastings (27 th August). East Sussex Fire and Rescue Service are bringing back the Don’t Drink & Drown duck campaign and this year, it’s all about LOVE.   

#dontdrinkanddrown

The Love Duck campaign is designed to raise awareness of the dangers of being under the influence near water.  We are urging members of the public to stay safe near the water and not to drink and drown.  Using the hashtag #dontdrinkanddrown, we are aiming to raise awareness of the shocking statistic that between 2018 and 2021, 302 accidental drownings in the UK involved drugs and alcohol.   

Water rescue incidents

East Sussex Fire and Rescue Service are regularly called out to water rescue incidents and some of the people involved accidentally fell in when under the influence of alcohol or drugs. We want people to have fun this Pride but to also take care of themselves.  

Unfortunately, last year in East Sussex, 42 people accidentally drowned, around a quarter of those victims had alcohol or drugs in their bloodstream. During Brighton Pride, Brighton Beach Patrol stop hundreds of intoxicated people from entering the water. This is a very real issue, especially in Brighton. 

Love ducks 

We will be providing bars and clubs along the seafronts of Eastbourne, Brighton and Hastings with their very own Love duck to display.  Informative posters will also be displayed in the bars/clubs and public areas in the build up to Pride.   During each parade, we will be handing out stickers and providing water safety advice.   

We are hopeful that our positive engagement will have a lasting effect and make people aware of the dangers of entering the water, keeping themselves and their friends safe.

Happy Pride everyone!


Statistics!

  • Research indicates that around a quarter of all adult drowning victims have alcohol in their bloodstream.
  • Between 2018 and 2021, 302 accidental drownings in the UK involved drugs and alcohol.   
  • Last year in East Sussex, 42 people accidentally drowned, around a quarter of those victims had alcohol or drugs in their bloodstream 

Our advice

  • Don’t enter the water if you have been drinking
  • Alcohol seriously affects your ability to get yourself out of trouble
  • Look out for your friends, make sure they get home safely
  • Don’t walk home near water, you might fall in   

Effects of alcohol on the body

  • Alcohol lowers inhibitions, leading to impaired judgment which means you are more likely to take risks and get into trouble
  • Alcohol limits muscle ability making simple movements much harder
  • Alcohol slows down your reactions making it more difficult to get yourself out of trouble
  • Alcohol numbs the senses particularly sight, sound and touch, making swimming very difficult
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