East Sussex Fire & Rescue Service logo
East Sussex Fire & Rescue Service logo

Safe Drive Stay Alive

Safe Drive Stay Alive (SDSA) is produced by a partnership including Sussex Police, Sussex Safer Roads Partnership, South East Coast Ambulance Service and coordinated by East Sussex Fire and Rescue Service. 

The objective is to reduce the number of people killed and seriously injured on the roads of East Sussex and Brighton and Hove. 

The show explores the consequences of getting involved in a road collision. 

Real People, Real Stories

Safe Drive Stay Alive seeks to provide an educational experience that teaches young people not only the dangers but also the consequences, of poor and dangerous driving.

A video reconstruction of a road traffic collision links with on-stage personal testimonies to leave the audience fully aware of both their vulnerability and accountability as new drivers.

Serving members of the police, fire and medical services give real-life accounts of local incidents they have witnessed. They are followed by the victims of road traffic collisions – people whose lives have been changed irrevocably.

This is why the show is successful: it is delivered by real people with real stories to tell and, as such, it’s a highly emotional experience.


The production is aimed specifically at young people who are at the age where they are either learning to drive, have just passed their test, or are becoming passengers with their friends who are already driving. This is a hard-hitting performance and would not be suitable for under 16s.

The facts

Between January and December 2019, there were 95 16-24 year olds Killed or Seriously Injured (KSI) on the roads of East Sussex, Brighton & Hove. That is a shocking average of 8 KSI’s each month. 

Between January and July 2020 there were 43 16-24yr olds Killed or seriously injured on the roads of East Sussex, Brighton & Hove. Despite lockdown and less traffic on the roads that equates to a staggering average of 6 KSI’s each month.

Increased understanding

At the end of the show, it is hoped that the students will have an increased understanding of the risks of driving and the consequences for young people involved in road traffic collisions.

They should be aware of the necessary skills and attitudes required for being both a safe driver and a safe passenger and will understand the role of the emergency services that deal with road traffic collisions.                        

When do the shows run?

Unfortunately SDSA will not be running in the usual format this year. We have been working alongside all partners in the Safe Drive Stay Alive family, including health & medical experts, to fully understand the potential impacts of the COVID-19 pandemic on our road safety initiative.

After carefully considering all this advice, we have come to the conclusion that we have no option but to cancel all upcoming events. 

However, this important road safety initiative sends such a valuable and powerful message to young drivers and their passengers we are working to produce a ‘Virtual SDSA’

The idea is that a link to the virtual version will be sent to colleges, in November, to then be forwarded to students who will have access to watch the powerful but shortened version of SDSA.

You can receive a link to the Virtual SDSA by emailing Road.Safety@esfrs.org 


To find out more about our Safe Drive Stay Alive events please email:

Virtual Safe Drive Stay Alive Video

Planning on watching the Virtual Safe Drive Stay Alive video below? Brilliant! Welcome.

Please rate this page, was it:
Please rate this page!