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Day Aggregates Support Project Pictogram

East Sussex Fire and Rescue Service welcomed Day Aggregates to the Project Pictogram family.

The building and construction supplier, which has several sites in East Sussex and Brighton and Hove, is putting special road safety Pictograms on vehicles.

These represent the four factors are present in almost all of the ‘Killed or Serious Injury’ (KSI) collisions on UK roads - the tragically titled ‘Fatal Four’. 

  1. Inappropriate speed
  2. Driver distractions (Most commonly mobile phones)
  3. Lack of seat belts
  4. Alcohol or drug impairment

These same four driver behaviour habits also cause the majority of the “minor” collisions which occur on our roads on a daily basis. 

Chris Cooling, Group Transport Manager, said: 

“Day Aggregates are committed to reducing death and serious injury on our roads which is why we have pledged our commitment to Project Pictogram. We work on a number of road safety initiatives with many partners but this is the most visually striking which is why we believe it will be truly effective in delivering this important message”

Newhaven Station Manager Scott Saunders said:

“We are really pleased that Day Aggregates are supporting us with efforts to help make roads safer. These simple images serve as a reminder to all road users of the importance of wearing a seatbelt, reducing speed, not driving under the influence of alcohol or drugs and not using a mobile phone.”

We support Project Pictogram – can you? 

These pictograms enable business fleet operators, brands, driving schools, colleges and schools, charities, community groups, sports clubs, and anyone else engaging in the promotion of community road safety to make no/low cost additions to their own fleet back-doors, company cars, brand advertising material, event programs, product packaging or social media.

We would like to hear from you if you would like to support us. We know not everyone will be able to afford to add stickers and imagery to their vehicles and so we will provide supplies in some cases. Find out more.


Facts and figures from Sussex Safer Roads Data Portal

In 2021, there were 510 fatal or serious road traffic collisions. This was an increase from 448 in 2020. 

More information can be found here: